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The fabric's appeal lies in its airy texture, perfect for warm climates, and its rich history, which combines Indian craftsmanship with a global fashion legacy.

Madras checks are a distinctive type of fabric pattern originating from the city of Madras, now Chennai, in Tamil Nadu, India.

A Caribbean woman in a plaid headscarf. with Madras checks became a high-value commodity along the slave trading routes between West Africa, Caribbean Islands and the US. African slave workers integrated the fabric into their customary dress as markers of regional identity. It became and continues to be used as a symbol of resilience and defiance against racial oppression today.

Why Bleeding Madras? Every time it is washed the colour bleeds and it assumes a new avatar without looking faded or dull.

Madras checks are a distinctive type of fabric pattern originating from the city of Madras, now Chennai, in Tamil Nadu, India.

Marketing Ingenuity of Bleeding Madras: When the editor of Seventeen Magazine ran a story on Bleeding Madras, the first order was that of a million yards produced between today's states of Tamilnadu and Andra Pradesh.

Known for their vibrant, colorful patterns, Madras checks are typically made of lightweight cotton and are characterized by their irregular, handwoven plaid designs.

Women from the Kalabari tribes in Nigeria dressed in Madras Checks. The cloth took on various forms from being tied around as wrappers, loin-cloths,head bands among other purposes.

Known for their vibrant, colorful patterns, Madras checks are typically made of lightweight cotton and are characterized by their irregular, handwoven plaid designs.

Advertisement: “There’s no surer way to attain the look of individuality than with these genuine bleeding Madras Cottons that grow more handsome with time - because there are hardly two plaids alike

Madras checks are a distinctive type of fabric pattern originating from the city of Madras, now Chennai, in Tamil Nadu, India.

Madras checks are often seen in casual shirts, dresses, and home textiles today.

Seepedinto the visual landscape of South India as a humble, ubiquitous cloth tocrossing oceans and valued differently, Madras Checks ahs seen it all.

Known for their vibrant, colorful patterns, Madras checks are typically made of lightweight cotton and are characterized by their irregular, handwoven plaid designs.

Madras plaid cloth was donned and gained significant culturalmeanings as a ritualistic and talismanic fabric for the Kalabari and Igbotribes of modern-day Nigeria.

These patterns often feature uneven, intersecting stripes of different colors and thicknesses, creating a look that is both rustic and refined.

These patterns often feature uneven, intersecting stripes of different colors and thicknesses, creating a look that is both rustic and refined.

Authentic Indian Madras is completely hand-woven from yarns dyed withnative vegetable colourings. Home-spun by native weavers, no two plaids areexactly the same. When washed with mild soap in warm water, they are guaranteedto bleed and blend together into distinctively muted and subdued colourings.Wash separately.